The first step in creating a unique verbal identity is to define your brand’s voice. This is your brand’s personality expressed in words. The brand voice should be a direct reflection of your brand DNA.
To define your brand voice, start by looking at your brand DNA. What are the core values that your brand stands for? If your brand was a person, how would it speak?
If your brand is playful and youthful, your brand voice might be casual and light-hearted. If your brand is more professional, it might have a more formal, authoritative tone.
Remember, your brand voice should be consistent across all communication channels. This consistency will strengthen your brand identity and make your brand more recognizable to your customers.