Halloween may not look like a great opportunity for catching customers and increasing sales. But, even with Halloween not being the most celebrated and lucrative time for some businesses, the National Retail Federation claims that the total Halloween spending is expected to reach a record of $12 billion, surpassing last year’s record of $10 billion. And your Halloween promotions, when done right, can get you a piece of this.
You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in on holiday spending with less hassle.
As the leaves change and the air turns crisp, companies must embrace the holiday spirit and infuse it into their marketing strategies. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season.
Have a look at these eight ways you can boost your business sales during the Halloween season.
The phenomenon of “Christmas creep” appears to begin earlier each year, encouraging every marketer to spend most of the fall season concentrating on the end-of-year holidays. However, overlooking Halloween promotions might cause you to miss out on potential revenue.
Despite a temporary dip in Halloween spending due to the pandemic, this holiday has experienced significant growth over the past decade and is poised to continue expanding in the future. This year, Americans are spending 15% more than last year’s Halloween record.
It’s worth noting that an estimated 68% of shoppers will start buying decorations, costumes, gifts, and more as early as September. Therefore, launching your promotions ahead of time is key to attracting all types of Halloween shoppers, from early planners to last-minute participants.
To engage these customers and drive them to your retail establishment, consider implementing the Halloween marketing strategies described in this blog.
Creating Halloween-themed posts helps capture their attention. It’s a great chance to showcase the fun and creative side of your business, which can resonate with your audience and humanize your brand.
If you have products or services that can tie into Halloween (costumes, decorations, special offers), it’s an opportunity to showcase them. Seasonal posts during such occasions align your business with current trends and show that you’re actively participating in and aware of popular events.
Don’t forget to add popular hashtags and themes related to Halloween can help your posts reach a wider audience.
Ikea, the Swedish furniture and home decor brand, has been known to incorporate Halloween into its marketing efforts by focusing on decorating and home improvement.
Ikea released a campaign during Halloween called ‘The Fearniture Collection‘. This collection had three spooky ads.
This campaign presented photographs of shadows with careful positioning and lightning of three Ikea products — a stool, a desk, and cloth hanging on a rack. The result was the Ikea products depicting a shadow of a monster, ghost, and spider.
With the Halloween-themed treats and drinks for a limited time, Starbucks UK showcased its commitment to celebrating the holiday spirit and ensured that its patrons had a memorable and “fang-tastically” fun Halloween season.
Encourage your audience to visit your social media account or website by hosting a Halloween-themed contest or giveaway. Promote it on different sites.
If your business sells merchandise for the fall decor, you can challenge your customers to use your products to decorate their homes this Halloween and tag you in their posts.
If you do not sell anything that can be Halloween-themed, simply run a contest that allows the audience to sign up to your email list for exclusive discounts or promo codes. Offer gift cards etc. Here are some promotional templates for you to use:
Alt-Text: Here is a template for social media promotional posts. You can add spooky elements, your logo, some deals, and crazy discounts in this template and make it customized to your brand.
Encourage users to share their creative Halloween costumes, pumpkin carvings, or spooky stories, and reward the winners with your products, discounts, or exclusive Halloween swag. This not only builds excitement around your brand but also generates user-generated content that you can use in your marketing campaigns.
Go for Halloween-themed Content Marketing
Look for fun and festive ways to incorporate your products or services into engaging online content. Videos, blog posts, and behind-the-scenes are great ways to drive traffic.
Listicle blogs are a great way for Halloween promotions. They are easy and simple to understand. Write a blog, for example: “Top 10 Halloween Gift Ideas” or “15 Best Halloween Costumers DIY.”
If you are active on other social media platforms, such as YouTube, TikTok, Instagram, etc – sell more with video marketing. You can make a series of Halloween-themed reels. Use hashtags etc to help people find your posts easily through search engines.
Halloween-Themed Limited Products/Services
Develop Halloween-themed products or services to capture the attention of your customers. These can be exclusive limited-time offerings tailored to the season.
Create limited-edition items specifically for the season.
Consider how your business can incorporate Halloween into your core offerings. From themed menu items to product bundles and spooky services, the possibilities are endless.
These offerings should be highlighted on your website, in emails, and across social media channels to attract Halloween enthusiasts and boost sales.
Here are examples of some notable brands that have incorporated the Halloween theme into their product line for a limited time. Changing product packaging with Halloween-themed elements or placing objects in spooky settings can attract users.
Direct Mail Campaigns
In the digital age, physical mail stands out, making it a valuable marketing tool. Send out Halloween-themed postcards or catalogs to your mailing list. Include special offers or discounts to entice recipients to visit your website or store.
Ensure that the design is eye-catching and reflective of your brand’s Halloween theme. Remember to track the campaign’s effectiveness through unique promo codes or URLs.
Add Ghoulish Social Media Stories
Leverage the popularity of social media stories to showcase your Halloween spirit. Create behind-the-scenes videos of your team decorating the office, or share customer testimonials related to Halloween purchases.
Use interactive features like polls or quizzes to engage with your audience. This not only adds a personal touch to your brand but also encourages interaction from your followers.
Halloween offers great opportunities for retailers, whether you have an online store or a physical shop. You can attract fall shoppers with Halloween promotions easily. By showcasing your latest deals and special offers on your website and social media, you can boost website traffic and increase sales.
For online retailers, focus on driving traffic to your website and highlighting promo codes and discounts. Create special Halloween-themed pages on your website to showcase sale items, and send out Halloween-themed emails to inform your customers about great deals and promotions.
Marketing your business with Halloween-themed promotions is not complicated. These ideas can help you get ready for the spooky season when the ghosts and goblins come out to play.
If you feel lost or confused about how to navigate Halloween-themed marketing for your business, Stellify is here to help.
We understand that seasonal promotions, like Halloween, can be overwhelming, but with our expertise and creative solutions, we can assist you in crafting a successful marketing campaign that aligns with the spooky spirit of the season.
Partner with us today to turn any holiday into a valuable opportunity for your business.
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